TEAMtalk 252, the UK's 'first non-stop sport radio station', has today been officially launched by sports media company TEAMtalk.
The company already runs successful internet, telephone and satellite businesses and says the radio station signifies its commitment to all delivery platforms .
"TEAMtalk 252 will target a younger and slightly more upmarket audience than talkSPORT and a younger and more downmarket audience than Radio Five," said Sheona Southern, the communications director of TEAMtalk.
To read more about what TEAMtalk plans for its radio station, read the features section of today's sportbusiness.com
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