"The UK market is very important to Eurosport and this unique publication gives us an ideal platform to reach the major advertisers and agencies specifically targeting the pan-European, upmarket and youth demographics we deliver," said James Singer, marketing manager at Eurosport.
SportBusiness UK will be sent, free of charge, to 8,600 UK sport sponsors, advertising agencies, federations and sports marketing agencies when it is published next month.
As well as being the definitive contact directory for the business of sport, it will also review the inaugural Sport Industry Awards which are taking place on April 16, resulting in a year book that encapsulates the best practice of UK sport business.
"We are delighted to welcome Eurosport on board as our main sponsor for this project," commented Andy Rice, publishing director, SportBusiness Group.
"Their belief in this product, and the overwhelming demand we have had for enhanced listings, proves that there is clearly a gap in the market for a publication of this nature, and that SportBusiness are trusted by the industry to publish a comprehensive and professional guide."
