The company, which is backed by property tycoon John Beckwith, is expected to be valued at about £30million ($43m/EUR49m) on flotation.
The money raised from the listing could be used to buy all or part of Sportsworld Media, the cash-strapped firm which arranges sponsorship deals for TV programmes and sports events.
Shares in Sportsworld crashed last month after it issued two profit warnings in two weeks and announced that it was in discussions with banks about its funding requirements.
Analysts believe that TV Corporation and World Sports Group could also be interested in taking over Sportsworld Media.
