The panel discussion will be held on March 26, at 8:30am at the Doral Golf Resort & Spa in Miami - venue for this year's market.
Moderated by Kevin Roberts, editorial director of the SportBusiness Group, speakers will include Debra Zeyen, CEO of the Women's Sports Network, James Leitz, vice president at IMG, and Tim Kramer, director of sponsorship and business development at the LPGA.
The panel will discuss how to stretch advertising and marketing dollars, the use and implementation of new concepts such as virtual advertising and product placement and the creation of winning campaigns as they relate to the world of sports marketing.
SportelAmerica takes place between March 25-28.
