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UEFA set for Euro 2004

HomeNewsUEFA set for Euro 2004
Submitted by admin on Fri, 22/02/2002 - 13:02
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UEFA's new in-house marketing team is set to announce the first fruits of its negotiations with commercial partners for Euro 2004 next month.

UEFA Marketing, the newly established department at the European soccer governing body's Swiss headquarters, is handling all commercial sales for the event which takes place in Portugal.

TV rights for the event are being handled by the European Broadcasting Union (EBU).

Speaking to sportbusiness.com

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