SportBusiness.com

Virtual peace breaks out

A major legal wrangle over the patent for the virtual 'first down line' used in television coverage of US football has been settled.

Virtual imaging company Sportvision and Fox Sports Productions initiated the lawsuit in Federal Court in California in 1999, alleging that rival Princeton Video Image's virtual signage, first down line, and other products infringed Fox/Sportvision patents.

PVI counter-claimed against Sportvision in the Federal Court action, alleging that Sportvision's virtual 'strike zone' and virtual signage
products infringed a PVI patent.

The parties, however, have resolved the Federal Court litigation by cross-licensing each other's patents that cover the use of camera
instrumentation and image processing for virtual insertion into live video.

PVI co-CEO Roberto Sonabend said: "I expect that this settlement will accelerate PVI's ability to expand its markets based on our exceptional
technology for advertising in sports and entertainment television."
As a part of the settlement, PVI has agreed not to request or pursue an interference against the Fox/Sportvision patents.