"NASCAR popularity has exploded into what members of the popular press are calling a cultural phenomenon," said Rodney Davius, chief operation officer of World Gaming.
"The addition of this world-class content on our platform falls immediately on the heels of the American football season, which is our strongest revenue period. The worldwide interest in NASCAR, Formula One, IRL and CART races most certainly has the potential to attract similar interest from fans and extend our peak revenue period."
