It joins Japanese advertising giant and former ISL shareholder, Dentsu as first-timers.
Already confirmed for the March 25-28 event are a host of the industry's biggest names, for what is traditionally - along with its European sister event - the biggest sports broadcast forum of the year.
As always, Sportel will host a major international panel discussion. Titled 'Sponsorships that Score', the discussion will include such topics as stretching advertising/sponsorship dollars, strategies for creating a winning promotional campaign and the use of such concepts as virtual advertising and product placement to enhance brand recognition.
A blue-ribband panel is currently being assembled and an announcement will be made shortly.
As in past years, the National Football League along with the Sportel Organisation will co-host the market opening cocktail on Monday evening, March 25.
