SportBusiness.com

Action Performance reports record growth

Licensed Nascar merchandise company, Action Performance, has recorded its second consecutive quarter of record revenues and earnings.

For the fiscal quarter ended December 31, 2001, revenues reached a first-quarter record of $84.1m (EUR97.6m), up 65.3 percent from $50.9m(EUR59.1m) in the first quarter of fiscal 2001.
Strong growth was reported for both die-cast and apparel distribution channels. Die-cast sales increased 89.9 percent to $55.1m (EUR64m) from $29m(EUR33.6m) in the same quarter last year.
Apparel sales rose 42.7% to $20m (EUR23.2m) from $14m(EUR16.2m)last year's equivelent quarter, reflecting increased demand from both wholesale and mass retail channels.
Trackside sales were up 33.4% to $8m (EUR9.25m) from $6m (EUR6.9m).
``We continue to see indications of Nascar's increasing popularity, which we believe will continue to positively impact the sales of racing-related merchandise,'' said Action Performance chairman, president and CEO Fred Wagenhals.
Action Performance markets and distributes products through a variety of sales and distribution channels, including QVC, the Racing Collectables Club of America (RCCA), goracing.com, trackside at racing events, mass retail department stores, and a global network of wholesale distributors and specialty dealers.