The site, englandcricketstore.com, which is operated by merchandising experts Sportsetail, has been moved to a new e-commerce platform designed to improve the user experience and increase the efficiency of the operation.
The work was carried out by Snow Valley, Sportsetail's technology partner.
The upgrade has also aligned the site with Sportsetail's other e-commerce properties, including the official online store for The Football Association, england-direct.com.
The official e-commerce store of the England and Wales Cricket Board (ECB), has been relaunched.
