Designed to attract Generation "X'' and "Y'' consumers, the site features "Flash'' video graphics, animation sequences, as well as news, rider profiles and e-commerce opportunities.
"Gen X and Y consumers represent a large and influential demographic in their reliance on the internet for both information and entertainment,'' said Thomas Carter, chairman of ABCI Holdings/American Boardsports.
The website was designed and produced by 4Dmultimedia.com in Carlsbad, California.
ABCI Holdings Inc/American Boardsports Company, the producer of snowboard, wakeboard and skateboard products, has launched a new action sports website americanboards.com.
