"We are looking at the possibilities of distributing club channels abroad, as we already do with MUTV," said Max Graesser, the chief operating officier of the newly-merged Granada Sport and Interactive.
There are currently only two clubs in the UK which run their own football channels - Manchester United and Chelsea. The former, MUTV, is a joint venture between the club and Granada and the technology for the latter, ChelseaTV, is provided by BSkyB.
Graesser added that more and more clubs are taking advantage of their new rights to show delayed coverage of all their matches. "Since its [delayed coverage] inception, MUTV has had a pretty solid subscriber base but, as expected, it has done particularly well this season."
Granada already owns a 9.9 percent stake in Liverpool and is planning to increase its stake in Arsenal to a similar level. The media company has helped the clubs set up video services on their websites.
On January 22, Liverpool will be the first Premiership club to offer delayed coverage of a match on its website on a pay-per-view basis when it plays Manchester United. "It's a chance for us to try to test the reaction. We need to understand what interest there is and work out the solution for broadband," said Graesser.
