An English Worthington Cup semi-final match, shown on ITV Sport, the sports channel operated by ITV Digital, has failed to register a single ratings point.
According to the Financial Times, the first-leg of the semi-final match between Sheffield Wednesday and Blackburn Rovers on January 8, received a zero rating from Barb, the official UK ratings board.
ITV Digital's joint owners Granada and Carlton paid £315million ($345m/EUR512m) for the broadcast rights to the Worthington Cup and Nationwide League Football last year.
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