Feehan, who leaves his role as group marketing director of specialist printers Oakhill Group to take up the new position, will be responsible for optimising future revenues from both Lions and Six Nations brands.
Roger Pickering, chief executive of the Six Nations Committee and of the British and Irish Lions said: “I am delighted that John has accepted an invitation to join us. He will add enormously to the skills and experience we have at our disposal, and will make a significant contribution to the future financial strength of both organisations.”
