The deal will let Fox Sports market its on-air programming, as well as its web site, to Lycos users and the internet media company will gain on-air marketing exposure on the various Fox Sports TV networks.
Sources close to the deal said it was valued at about $300million (EUR340.7m).
For more on this see the premium features section of sportbusiness.com
Global internet search engine Terra Lycos SA has unveiled a multi-million dollar marketing, sales and content alliance with News Corp's FoxSports.com aimed at increasing the exposure of both brands.
