And 79 per cent of people are visiting the unofficial world cup site at least once a week, according to research carried out by digital specialists Netpoll.
"This research shows that we are attracting 1.3m visitors to Sports.com every single day," said Paul Wright, group sales and marketing director of Sports.com. "We're getting that loyalty because our users know they can get breaking news, live match commentaries and interact with a superb online community of like-minded sports fans at Sports.com.
"Our users have shown they have embraced sports.com as part of their daily multi media consumption of sports content."
