Sportsetail has signed a deal with the International Badminton Federation (IBF) to supply and distribute official IBF-licensed goods.
Sportsetail - which is owned by Hay & Robertson and BSkyB - has agreed an initial four-year deal with a four-year extension option open stretching to 2009.
It will sell IBF goods through an e-shop, a direct mail catalogue, interactive television and retail and event stands.
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