SportBusiness.com

WWFE signs book deal

Simon & Schuster, Inc, the publishing arm of Viacom, has signed a deal with World Wrestling Federation Entertainment to create a new range of branded books to launch later this year.

Under the global agreement, World Wrestling Federation Books will publish autobiographies of and fiction based on its personalities, behind-the-scenes guides to the events, illustrated books, calendars, young adult books, and other general nonfiction books.

"The World Wrestling Federation is one of the instantly recognisable brand names in today's entertainment universe," said Jack Romanos, president and chief operating officer of Simon & Schuster. "Its global reach in broadcast, cable, live shows, new media, and consumer products makes it an ideal content partner."