ESPN has signed up 12 advertisers for its broadcast coverage of the Games - six 'gold' sponsors and six 'associate' sponsors. Among the brand signed up include DaimlerChrysler, Gillette, Motorola and Taco Bell Corporation.
The 6th Winter X Games will receive 15 hours of coverage across ESPN, ESPN2 and sister broadcast network ABC from 1st-5th February.
The Games features competitors from the sports of snowboarding, skiing, snowmobiling and Moto X amongst others.
US cable broadcaster ESPN has sold out its advertising coverage for the Winter X Games which take place in Aspen from 17th-20th January.
