Germany's Krombacher Brewery has become the new title sponsor of international luge event the Challenge Cup.
It signed a three-season deal with the International Luge Federation (FIL).
Krombacher already has broadcast sponsorship deals with Formula One and Champions League coverage on RTL.
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
