Pook, who joined CART after Joseph Heitzler stepped down, said the sport needs to regroup before going forward.
“I think that one of the things that's happened here in the US is that the remarkable, extremely well-presented plan that NASCAR had to take their series to the heights it has gone to has probably eaten up a lot of media time in this country. And, gosh, you know, they deserve to get it because they are very good at what they do.
“I think the combination we have today of the predominance of races in North America; that is, Canada, Mexico and the United States, coupled with our races in Japan and Australia and England and Germany, I think makes for a very, very good marketing vehicle for not only multi-national corporations based in this country, but also multi-national corporations in those countries.
“Our first move is to realign the management team and the staffing for that management team so that we have a very, very effective group of people who are reading off the same sheet of music, executing on the same game plan, communicating among themselves and communicating with all of the constituencies that make up what today we know as Championship Auto Racing Teams and its series.”
Find out what else Pook had to say in the features section of sportbusiness.com
New CART CEO Chris Pook has praised NASCAR’s approach and promised a management reshuffle will mark the beginning of a CART revival.
