New sports marketing agency Sportfive is set to finally be approved today - and in doing so become one of the most powerful entities in the industry.
Shareholders of Groupe Jean-Claude Darmon - the French agency which will form the headquarters of the new agency - will vote on the merger and confirm the 'Sportfive' name.
However, UFA has already registered the internet domain name sportfive.com, earlier this month.
Sportfive comprises of the merged sports division of the RTL Group, UFA Sports, Canal+ Group's Sport+, and Groupe Jean-Claude Darmon.
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