The deal, with a guaranteed income of EUR190million ($170.6m) and including bonuses varying from 10-50 percent, gives Nike exclusive global licensing for production, distribution and sales.
In the transition period between the current Lotto deal and the commencement of the new deal, Giraffe Sport will handling licensing of the club’s merchandising.
Under the Nike deal, Juventus is reported to be receiving commission of 10 percent on profit from sales above EUR22.7m ($20.4m), 12 percent on profits above EUR28.4m ($25.5m), and 14 percent on sales over EUR34.1m ($30.5m).
Juventus plans to use funds raised by its IPO for the development of corporate hospitality, catering, retail and entertainment facilities at its Delle Alpi stadium, and for the ‘Monde Juve’ development, which will contain a training ground and commercial facilities.
