UK high street retailers, Marks & Spencer, has become a clothing and apparel licensee for the 2002 FIFA World Cup.
It has signed a deal with Copyright Promotions Licensing Group (CPLG), the exclusive worldwide licensing agency for tournament.
Previously, Marks & Spencer has relied upon its suppliers to take product licences. This deal will be the first time in its history that Marks & Spencer has taken a direct product licence for a leading sports, brand or entertainment property.
Marks & Spencer will create a branded clothing range that will include children's nightwear, outerwear and accessories.
 |
 |
 |
 |
 |
 |
Request a FREE trial copy of SportBusiness International Magazine today
"Covering all aspects of the business and offering each month valuable insights into specific geographic regions, SportBusiness International is a must-read for anyone working in our industry"
Philippe Blatter, President and CEO, Infront Sports & Media
Request your FREE copy today - simply click here.
