As part of the deal Sports.com will use Doubleclick's DARTmail platform enabling marketers at Sports.com to deliver highly integrated and cost-effective email to its users.
"Including newsletters, 58 percent of UK marketers are currently using email marketing," said Mark Gibson, director of Northern Europe at Doubleclick. "For Sports.com it will be an essential element in its mix of products, offering original and creative solutions, especially during the forthcoming World Cup and for online gambling initiatives."
Paul Wright, Sports.com's marketing director, added: "We have a strong relationship with our users and with our advertisers. DARTmail interests us because it builds trust with those users by providing targeted content on demand, and for advertisers it gives us another string to our bow. We can now offer advertisers integrated campaigns using rich media, mobile, advertising, sponsorship and email."
