Under the agreement, Champion Europe will have the exclusive rights to manufacture, market and sell all on-court NBA clothing to Europe, Middle East and Asia.
In addition, Champion Europe will also provide the apparel for the 29 NBA teams.
"We are convinced that this agreement with Champion Europe will enable us to continue developing the NBA brand internationally and will provide our fans across Europe with a comprehensive NBA apparel collection made of high quality products and innovative designs," said Jose Violante, vice president of NBA Europe.
Reebok is the official uniform supplier to 11 NBA teams this season but has not obtained the rights to sell any merchandise to retail to Europe, Middle East and Africa.
