The German Bundesliga remains the most lucrative market for jersey sponsorships, according to a new report.
The research study by the German research agency Sport + Markt revealed that the high value of German sponsorships was spread across all 18 clubs with 16 clubs exceeding the European average of B2.84million ($2.51m) per year across the six main football leagues.
The English Premier League produced three out of the top five sponsorship earners, but still came in second behind the Bundesliga.
For more on this, see the FEATURES section of sportbusiness.com.
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