German firm Kirch has signed a deal with Thai agency Dhospaak to market the 2002 and 2006 FIFA World Cups.
The contract gives Dhospaak the exclusive right to sub-licence the World Cup to other broadcasters in Thailand.
KirchMedia has also signed an agreement with M-League Marketing, a Malaysian agency, for the television rights to the 2002 FIFA World Cup in Malaysia.
M-League Marketing already works closely with the Malaysian Football Association, marketing the sponsorship rights to the country’s national football league.
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