Users are able to select from a range of England Internationals and pay for access by simply sending a text message.
Explained Will Muirhead, Sportev chief executive: “This is a ground breaking technology that RFU.TV is pioneering, forming the first step in transforming mobile phones into personalised billing devices.
“The other UK networks will be added in due course, as will mobile networks from around the world. The goal is to be able to use any mobile phone, anywhere in the world to pay for access to premium sports content.”
