This first-of-its-kind application, developed by Unimobile, allows Ticketmaster's customers to receive ticket offers on their mobile phones on an opt-in basis and use the call-back number and promotion code to complete the purchase.
Said Vas Bhandarkar, chairman and CEO of Unimobile: "The success of this service will open the doors for a range of innovative mobile interactive services, allowing mobile users to instantly access information and conduct transactions from their mobile phones, wherever they are."
