England-direct.com, the official online store of The Football Association operated by merchandising firm Sportsetail, has been relaunched with a new look and improved functionality.
The development of the site was carried out by Internet systems integrator Snow Valley.
Carlo Rimini, managing director of Snow Valley, said: “Online stores are becoming increasingly sophisticated, both in terms of the end user experience and the business benefits that integrated e-commerce solutions can bring. We’re confident that the new platform and enhancements will put england-direct.com at the forefront of sports e-commerce.”
