As part of the purchase, World Heavyweight Champion Evander Holyfield will display the CI Host name on the waistband of his boxing trunks. The CI Host name will be clearly emblazoned on a large, centered patch on the back of Holyfield's waistband for the upcoming heavyweight championship fight against Lennox Lewis on November 13 in Las Vegas.
?This is the first time that a boxing trunks sponsorship like this has been sold to an Internet services company, period,? remarked Christopher Faulkner, president and CEO of CI Host. ?CI Host prides itself on reaching our audiences through unconventional methods, and this opportunity provides us one more way to do that.? He added: "Boxing seemed like a natural advertising arena for CI Host. As an aggressive up-and-coming contender in the Internet world, we are in the ring every day.?
Alan Zucker, manager of client marketing at IMG, the company representing Evander Holyfield, said. ?By advertising through this medium, CI Host will be exposed to an extremely large audience. The fight will be aired on Pay Per View, HBO and International Channels in many countries and has an estimated viewership in the hundreds of millions."
CI Host, a fast-growing Internet solutions and the web hosting industry, has purchased a first-time sports sponsorship through Adauction.com - a media exchange that brings buyers and sellers together in one marketplace.
