SCORE (www.premscore.com) will invite punters to predict the result of six games each week, starting on Saturday. Six percent of each weekend's revenue will go to football-related charities.
Gamblers can wager a maximum of #100 ($162.2). SCORE will pay out 48 percent of its takings in winnings every week, the company said.
Winners will be the punters who predict three correct results or more will. Amounts paid will depend on the total staked, number of correct predictions, numbers taking part and how many share the prize fund.
The Football Trust, which improves stadia around England, would share the money with a variety of soccer charities each week, said Premier League chief executive Richard Scudamore.
A new trust is being set up to administer the donations and select the beneficiaries, Scudamore said. Television executive Michael Grade heads the trust.
"We're looking at 18 to 40-year-olds and Malaysia, southeast Asia, western Europe and South America as key targets," co-founder Cliff Benford said at the launch in London.
Top-flight English soccer is hugely popular in the Far East, and four men were jailed this year in England for attempting to sabotage the floodlights at a premier league game.
If they had succeeded in blacking-out February's Charlton Athletic-Liverpool match, their Far East betting syndicate stood to collect on the estimated 30 million pounds ($48.67 million) staked on the match.
Reuters
