Formerly known as Sean Michael Edwards Design, Inc., SME was founded in 1988. Under the leadership of partners Ed O'Hara and Greg Economou, SME has developed a reputation as a leader in sports related brand identity building.
The acquisition of SME adds a creative and image defining component to services that SFX offers its sponsors and clients.
SFX Sports Group executive vice president Bill Allard said: ?SME has been recognised as one of the world's leading strategic brand imaging companies for over a decade. By acquiring SME, we've added an important competency to an unrivalled portfolio of services we offer our sports and entertainment clients. From development of identity platforms for events we produce and teams we represent, to supporting the corporate client work we do, SME will provide an excellent resource to the Sports Group and SFX Entertainment.?
SME's roster of clients include all four major sports leagues (NBA, NFL, Major League Baseball and NHL), World Championship Wrestling, National Hot Rod Association, Indianapolis Motor Speedway, Madison Square Garden, PGA of America, Turner Sports, Women's Tennis Association, Kentucky Derby and Coca-Cola.
SFX Entertainment has acquired SME Power Branding, a leading sports brand identity company based in New York.
