The marketing programme includes Nationwide involvement with Speedway Motorsports' Performance Racing Network Radio and all six SMI racetrack facilities across the US.
The four-part safety programme will include the `Nationwide Fan Assistance Patrol?, sponsorship of the `Nationwide Safety Response Team?, the `Nationwide Safe Driving Move of the Race? award to benefit Speedway Children's Charities, and a children's registration booth within an interactive display.
Nationwide will begin the programme at Las Vegas Motor Speedway on March 5, Speedway Motorsports' first NASCAR event weekend of the 2000 season.
In addition to the safety programmes, the agreement provides Nationwide with exclusive marketing and promotional rights in the insurance and investment product categories at SMI speedways. Other benefits include event hospitality, signage, and corporate suites.
Speedway Motorsports' facilities hosts 10 NASCAR Winston Cup events, seven NASCAR Busch Series events, four NHRA Drag Racing events, and seven World of Outlaws Sprint Car Series events.
Speedway Motorsports (SMI) and Nationwide Insurance have signed a three-year comprehensive marketing agreement themed on race and fan safety.
