SportBusiness.com

DAVID STERN TO HEADLINE INTERNET SPORTS FORUM

David Stern, commissioner of the NBA, and Michael Levy, CEO of CBS SportsLine will keynote a seminar focusing on ``Reinventing Sports in the Age of the Internet '' for the Jupiter Consumer Online Forum, March 1-3, at the Sheraton Hotel and Towers in New York City.

At the seminar, senior analysts from Jupiter Communications, a leading provider of research on Internet commerce, will host and lead discussions with sports industry leaders. Those due to participate include Dick Glover, executive vice president, Internet media, GO.com; Bill Squadron, CEO, SportVision; John Costello, CEO of MVP.com; J. Mark Lazarus, president of Turner Sports; and Tim Harrington, CEO, Fogdog Sports.

Sessions will address issues such as mining the TV-Web connection to players' advantage; using commerce revenues to support growing online sports content; and building a brand's use of the Internet beyond a brochure medium.