UPS's NASCAR partnership includes customer promotions, trade hospitality and NASCAR souvenir program and publication ads featuring a specially designed UPS package delivery car. During the forthcoming season, UPS will have on-site presence during races at Daytona International Speedway, California Speedway , Michigan Speedway , Superspeedway and Atlanta Motor Speedway.
UPS intends to develop a fully integrated national marketing programme featuring drivers, teams and tracks during the 2001 NASCAR season.
