John Krimsky, former deputy secretary general and managing director business affairs of the United States Olympic Committee (USOC), has been named president of YankeeNets Properties and chief marketing officer of YankeeNets, the completed merger between the Yankees, New Jersey Nets and the recently affiliated New Jersey Devils.
As president of YankeeNets Properties, Mr. Krimsky will be responsible for marketing and all revenue generation for the teams and all future properties.
This includes sponsorship, licensing, broadcast rights, television negotiations, publications, retail and general Internet development.
Said Krimsky: "YankeeNets provides an incredible opportunity to take these great sports properties and bring them together as a powerful marketing force in America?s strongest media market."
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