In addition to airing commercials on all nationally televised WNBA games, the company will also sponsor the American General Halftime Report. The WNBA enters its fourth season on Monday, May 29, 2000.
As an official sponsor of the WNBA, American General will receive marketing and advertising rights to promote its brand and the financial products and services it offers.
The partnership also includes rights to WNBA league and team logos and related trademarks used in both national and regional promotional events and materials. In addition, American General will gain advertising rights to the WNBA playoff and championship games and All-Star game logos and promotional items.
