As part of its marketing campaign, ProSportsPool.com is cosponsoring the upcoming Freightliner G.I. Joe 2000, the largest annual sporting event in the American Northwest, attracting more than 160,000 people over three days of racing.
Said company vice president Bruce Lock: "ProSportsPool.com is the only sports-contest site on the internet to focus on all three major racing seasons: CART, NASCAR, and Formula 1. Because auto-racing fans form a huge, largely untapped e-commerce market-- throughout the world-- our company is taking an energetic, multifaceted approach toward bringing these fans to our sports-contest site, including sponsoring and cosponsoring auto-racing events, racing cars, and drivers."
Throughout the weekend-long event ProSportsPool.com will have a promotional booth at the racetrack, at which numerous prizes will be offered and new contestants signed up for its internet sports pools. ProSportsPool.com will have prominent banners and advertisements on the track, in the grandstand, in the racing programme, and in the pit, with the website's name and logo will be visible to a worldwide television audience.
