The deal ? in addition to the official 19th hole sponsorship ? includes logo rights, tickets, pouring rights, hospitality and branded merchandise.
James Lousada, marketing director of Anheuser-Busch, said: ?We are delighted to be the official beer of the Ryder Cup 2001. We will be maximising Michelob?s association with golf this summer in time for the start of the next Ryder Cup qualification period which begins with the Canon European Masters at Crans-sur-Sierre, Switzerland, on September 7-10.?
Lager firm Michelob has signed a sponsorship deal for golf?s 2001 Ryder Cup.
