As part of the agreement, Chicksticks.com chief executive officer and founder Tracey Hagemann will join BIG's Bluetorch network as senior producer, girl content, responsible for developing Bluetorch's growing girls' initiative.
BIG's Bluetorch is a cross-media network of television, print, Internet media and competitive events targeting the more than 50 million "Gen Y" participants and fans of skateboarding, wakeboarding, surfing, bodyboarding, snowboarding, inline skating, motocross and BMX.
"Girls' action sports are a vital part of the market, yet its participants have been incredibly overlooked and underserved," said BIG vice president of interactive, Scott Bushman. "Through Chicksticks.com and our appointment of Tracey Hagemann, we can now tap into this important audience through enhanced content and services, including a wider selection of girls' gear, more robust event coverage and girl-specific features."
Chicksticks.com was the first Internet site to sell girls-only action sports gear and provide coverage of important girls' snowboarding, surfing and skateboarding events.
