Bank One's sponsorship of the Fever is an extension of the bank's partnership with the NBA championship finalists, the Indiana Pacers.
"Our successful association with the Indiana Pacers made it an easy
decision to align ourselves with the Fever," said Nancy Lawler, director of sports marketing for Bank One. "This is one more opportunity for Bank One to be associated with two things that go hand-in-hand - basketball and Indiana.?
The association with the Fever gives Bank One a significant presence during home games at Conseco Fieldhouse, including signage and public address announcements at each game, on-court and in-arena promotions during the games, print ads in team publications, merchandising opportunities and tickets.
Additionally, Bank One will receive airtime during team-related broadcasts, which include radio partner WIVC 1070 AM and television partners WB4 and Fox Sports Net.
Along with the Pacers and the Fever, Bank One also sponsors baseball's
Arizona Diamondbacks, who play in Bank One Ballpark in Phoenix, and the
Colorado Rockies; football's Dallas Cowboys; and the National Hockey League's expansion franchise, the Columbus Blue Jackets.
