SportBusiness.com

SKY SCORES HAT-TRICK OF SOCCER DEALS

UK pay-TV digital service Sky Sports has signed three new exclusive soccer deals.

The deals will see games broadcast live on its digital-only Sky Sports Extra channel.
Games to be show include all of Chelsea?s home UEFA Cup matches, Arsenal?s pre-season tournament in Amsterdam, and Denis Irwin?s testimonial game between Manchester United and Manchester City.
Said Vic Wakeling, managing director of Sky Sports: ?The launch of Sky digital has given us many opportunities to enhance and improve the Sky Sports service ? these deals now give us yet more exciting live football.?