Ernst & Young will have category exclusivity in assurance, corporate finance, e-business advisor and tax through the 2002-2003 season.
Financial terms of the agreement were not disclosed, but the company will have rights of all USSA logos and marks, including the U.S. Ski Team and U.S. Snowboard Team, access to USSA athletes, hospitality at World Cup events each season, as well as numerous other entitlements and sponsor benefits.
"This is a wonderful opportunity for us to not only help young athletes reach for gold but to develop an integrated marketing programme for Ernst & Young that reaches potential recruits and target CFOs who are defining the rules of the new economy," said Jim Speros, national director of external communications at Ernst & Young.
Ernst & Young will serve as title sponsor for both the men's downhill and super G World Cup events at Beaver Creek, Colorado on December 2-3, 2000, and as exclusive title sponsor of the Ernst & Young Corporate Challenge, held in conjunction with these World Cup events.
As part of the agreement, Ernst & Young will also receive a broad range of broadcast and print advertisement commitments from the USSA for the 2000-2001 season and throughout the term of the contract. This season, that will include numerous:30 second units in six network broadcasts (CBS & NBC), multiple units on each of 8 USSA ESPN broadcasts, broadcast enhancements and features during World Cup events on NBC and ESPN, as well as numerous on-air billboards.
