A new logo for the one-off match has been created by international brand consultancy Design Bridge.
According to Rod Petrie, creative director, ?The challenge for the final design solution was to clearly reflect both competition identities without compromising the overall look of the identity. The use of the coloured arcs top and bottom symbolises the `S? and further reflects the premium status and energy of the match.?
Design Bridge has worked with UEFA across all areas of its business, from print to trophies, as well as the environmental design of UEFA?s headquarters in Nyon, Switzerland.
