SportBusiness.com

SPORTAL AND YAHOO SIGN PAN EUROPEAN DEAL

Sportal, the global provider of interactive sports content, has signed an extensive multi language sports content distribution deal with Yahoo! Europe.

Yahoo! Europe is a part of Yahoo! Inc., the global internet communications, commerce and media company serving 156 million unique individuals each month

Sportal will provide Yahoo! with sports news, live scoring applications, and `premium? content such as exclusive interviews and features, across Yahoo! sites in UK & Ireland, Germany, Italy, France, Spain, Sweden and Denmark.

?We are delighted that Sportal and Yahoo! have agreed to build upon our very positive existing relationship and that we have further agreed such a comprehensive content package,? says Konstantin Von Unger,
Head of Distribution at Sportal, ?Sportal and Yahoo! are two of the biggest brands in new media and this agreement provides a perfect fit for both companies.?

The agreement will cover a wide range of sports, appealing to the individual sporting taste of Yahoo!?s different language versions, including football, F1, tennis, cycling, rugby, horseracing and ice-hockey.