The system selected, EPSIS Boards, allows the insertion of perimeter billboards around the field, centre-field logos and goal-side branding.
The first game using the technology took place at the weekend, with sponsors ? among which are LG and Coca-Cola ? having their logos inserted on the goal sides as well as on additional billboards around the stadium.
Said Victor Waknine, chairman and CEO of Symah Vision: ?To be selected by Al Ahram is a testimonial for the reliability of our technology and we hope this partnership will lead the evolution of broadcast sponsorship in the Middle East.?
Al-Ahram, the Egyptian international media group, has signed a deal with EPSIS to introduce virtual advertising to its soccer broadcasts.
