The agreement will see BMCMedia sell internet advertising and sponsorship packages to advertisers seeking to tap into the growing number of soccer fans in the Asia Pacific region.
Soccernet, part of ESPN Internet Group (EIG), currently secures up to 35 million page views per month and attracts in excess of 1.2 million unique users each month. A significant proportion of the site traffic is served in the Asia Pacific region.
Antony Carbonari, director of advertising sales and sponsorship, for Soccernet said, ?We have chosen BMCMedia to represent Soccernet in Australia and the Asia-Pacific region because of its strong geographic presence and insight into the various markets the site hopes to reach. BMCMedia will help Soccernet to find innovative applications for advertisers in the growing Asia-Pacific market?.
BMCMedia has been appointed by the Walt Disney Internet Group to represent football web site Soccernet, in all major markets in the Asia Pacific region, including Australia, Singapore, Japan, Hong Kong, Peoples Republic of China, India, Malaysia, Taiwan, Indonesia and New Zealand.
