SportBusiness.com

SPORTSWORLD ACQUIRES ACTION SPORTS AGENCY

Sportsworld Media Group, the sports TV production, sponsorship and event marketing company, has acquired Infinite Management Solutions Ltd. (IMS) for A$850,000 ($442,000 ), of which A$450,000 ($234,000) will be paid in Sportsworld shares.

A further payment may become payable, depending on the net profits of IMS over the five financial years ending in 2005.

Melbourne-based IMS is an ?action sport/ freesport athlete representation firm, managing and providing athletes for sponsorship opportunities and events.

The acquisition is aimed at creating cross-selling opportunities for a range of freesports-related products, as well as providing freesports athletes for the events organised in the Sportsworld managed stadia.